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Wednesday, February 18, 2009

Google may be good at many things, but people search is not one of them. For that you’ll have to use a more specialized search engine. Several have been available for a while but very quietly a new player has been making serious headway in this search vertical, and it’s name is Pipl.com. Going by ComScore’s December numbers, Pipl is leading in the US with 557K unique users. How has Pipl pulled this off? Matthew Hertz, the company CEO, tells says it’s mostly word-of-mouth. It’s a simple answer but it rings true. Just take it out for a spin and you’ll see why. In fact it’s so good it’ll probably scare some people’s pants off when they see what information it is able to—legally—drudge up. Check it out!
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